DENVER, CO— On Thursday, August 2, the Trademark Trial and Appeal Board (TTAB) ruled that Comrade Brewing Co. LLC could register its “Superpower” as a trademark for beer, shooting down a challenge filed by the company behind POM Wonderful and Fiji Water. This came with the ruling that consumers will not confuse a juice called “Antioxidant Superpower” with a beer called “Superpower,” rejecting the argument that the two types of beverage were closely related for trademark purposes.

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